An influencer, as defined by the Larousse dictionary, is a person who affects or modifies the behavior of others. Influence marketing is not a new phenomenon. Influence marketing works because people are influenced by people and find that word of mouth is the most reliable source of recommendations.
Today more than ever, consumers choose to listen to each other rather than to brands. That’s why influencers are so powerful. They are trusted individuals, loyal to all digital platforms.
Influencers initiate conversations and make it easier for brands to target their audiences on a large scale.