Get started with effective display advertising
From the design of your video or display advertising content to its publication
Monitoring
Daily, real-time management of your display advertising campaigns
Performance
Measure the performance of your campaign for optimal budget management
Develop your reputation
Today, the various Display buying techniques can meet all advertisers’ objectives, whether in terms of traffic, performance or visibility. We adjust your strategy according to your objectives, with a view to media planning (visibility/awareness) or audience planning (finer targeting, performance, return on investment).
RTB and Programmatic
Vomedias uses Google’s “Display & Video 360” DSP. Thanks to DV 360, we can help you buy Display slots by auction across the entire web inventory (RTB), using programmatic techniques.
Benefits: Access to all Display sites available on the web. Possibility of using third-party data (3P).
Disadvantages: different platform from Google Ads, and minimum budget required to achieve convincing results.
Mobile application
Mobile applications are an essential part of any relevant digital strategy, helping to build loyalty among your prospects and customers, while maximizing your performance: the conversion rate within applications is generally much higher than on the equivalent website or web-app.
Vomedias offers comprehensive support for the promotion of applications on the Display Network, whether within Google Ads on the Google Display Network, programmatically, or with Apple Search Ads.
YouTube videos
Advertise on Youtube
Analysis
“By far one of the best display tools ever used to gain notoriety and visibility”.
Put branding to work for your performance with YouTube Ads
With 95% more visibility than any other video channel, YouTube offers advertisers first-rate visibility. A skilful blend of sounds, images and storytelling, the platform is an invitation to enter your brand’s universe, to develop your reputation with a receptive audience, to convey your values and your story to better reinforce the Internet user’s decision to buy, and your performance.
With 1.5 billion monthly mobile viewers consuming more than 1 hour of video per day, including YouTube Ads in your search marketing strategy will help you achieve better results in terms of visibility and audibility. Thanks to its highly committed and attentive community of users, the lever meets a number of objectives:.
18
Daily viewing time Listening time on a par with national channels
44
monthly web viewers Audience comparable to DTT
78,3
Use on mobile
Youtube
Reach the right audience
YouTube offers you a new dimension of exclusive targeting for an intentional audience! The result of meticulous re-grouping by Google, YouTube Ads enables you to reach engaged and qualified user profiles based on their intent signals across the entire Google suite (e.g. Search, Google Maps, Google Apps, etc.).
Optimization
Optimizing your campaigns
Based on pre-defined objectives, campaigns are managed using specific performance indicators tailored to advertisers’ needs. Whether you’re looking for visibility, engagement or purchase intent from your audience, continuous measurement and optimization play a vital role in achieving your objectives.
Our consultants use automatic bidding tools to provide you with responsive, tailor-made support for your YouTube campaigns. In particular, they enable you to capture the various signals that are unique to your business, ensuring that you can optimize the performance of your campaigns successfully on a daily basis.
Smart Bidding:
Optimizes conversions or conversion values using machine learning, and makes available many unique signals centralized by Google.
Maximize Lift:
Maximize the impact of your video campaigns by using an automatic bidding strategy that will help you reach the Internet users most likely to consider your brand after viewing your video.
